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Neuroscientist Dr. Rick Hanson’s view of making good experiences stick

Neuroscientist Dr. Rick Hanson has been consistently excellent in making the scientific case for mindfulness. In this video, he provides a compelling insight into the evolutionary basis for our inherent negativity bias (i.e. Velcro for bad experiences, Teflon for good). Better still, he provides a guide as to how to “take in the good” and make good experiences stick. This is a key component of resilience, particularly in selling with its inevitable exposure to adversity and I explore this further in my sales training courses.

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