Category: The ‘Chimp’

Question: ‘What is the most important sales tool that you use on a day by day basis?’
Answer: CRM, databases, laptops, …

If you’ve read Steve Peters’ seminal work, The Chimp Paradox, you’ll be aware of the useful way that Peters models …

Nicholas Epley on why getting inside someone else’s head is so difficult … Many sales people we meet have at …