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Category: The ‘Chimp’

The brain as our most important sales tool

The most important business tool we have at our disposal is not our mobile phone, tablet, CRM or playbooks. We …

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The Brain: Most Important Sales Tool

Question: ‘What is the most important sales tool that you use on a day by day basis?’
Answer: CRM, databases, laptops, …

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The ‘Chimp’ and its influence on modern sales techniques

If you’ve read Steve Peters’ seminal work, The Chimp Paradox, you’ll be aware of the useful way that Peters models …

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Can you really “get inside a prospect’s head”?

Nicholas Epley on why getting inside someone else’s head is so difficult … Many sales people we meet have at …

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