"Success in selling is due to skill and knowledge but only when they are backed with mental strength. Mental strength is the product of focus, resilience, motivation, confidence and empathy. The good news is that the techniques for improving mental strength have been proven scientifically and can be learnt. Our novel approach ensures that salespeople enhance their mental strength and their leaders are trained and provided with a tool kit to reinforce and coach them in this on an ongoing basis. A wide range of companies have benefited from this approach."