Tel: 01727 220 747


Our Approach

Sales staff need training like top athletes


The sales-mind approach to team and personal development is very different from traditional training.

Based on extensive research in the fields of sports psychology, business psychology and neuroscience, our content delivers a toolkit specifically designed to enhance mental strength in the form of focus, resilience, motivation, confidence and empathy. These are aspects that are rarely, if ever, covered in a training needs analysis, but in our view they are key to personal effectiveness and improved performance.

The sales-mindset is applicable not only to sales but to anybody interested in personal professional skills development, irrespective of sector, size, type of company, status and job role.

A recurring theme from our delegates is that learning about the selling mindset has had a hugely positive impact on their personal effectiveness and relationships, both in the workplace and their personal lives.

sales-mindset modules are delivered via in-house programmes, open workshops, or 1-2-1 coaching.

Learning outcomes:

  • Focus
  • Resilience
  • Motivation
  • Confidence
  • Empathy

It is imperative to train today’s sales teams in line with the new demands of the environment they face.

For more information please contact us to arrange a meeting.

  • Sales Methodology Training

    The contention

    Whilst traditional sales training in skills and process addresses ‘what to do and how to do’, it does not cover the mental constructs needed for consistent application and execution.

    We call this the ‘knowing versus doing’ gap.

    The key to closing the gap is the enabling factor of mindset, laying beneath the water line. This is why our strapline is ‘All About Mindset’, enhancing mental strength for business development and sales.

    The improvement of focus, resilience, motivation, self-belief/confidence and empathy are not aspects that would normally be identified from a traditional TNA (Training Needs Analysis): however they represent the key enablers in personal effectiveness and sales productivity.

  • Sales Skills Training

    The science and content

    The sales-mind content has been compiled from thought leadership in evidence-based science. This has been aggregated into a set of tools, techniques and mental constructs that enhance mental strength.

    • Sports Psychology
    • Business Psychology
    • Positive Psychology
    • Behavioural Psychology
    • Neuroscience

Mark Williams, sales-mind UK Ltd.

Mark Williams, CEO

Mark combines a deep experience, knowledge and expertise of sales processes, systems and methodology with a keen interest in all aspects of positive psychology.  He has used this combination to enhance sales teams’ performance in sales leadership positions in both corporate and consulting roles, such as Cisco, BT,  Virgin Media, C&W, Kraft Foods, Reed Elsevier and GSK. Prior to setting up sales-mind, he ran a sales training consultancy. He has an MBA from the Open University.

For more information about my sales training please contact me.

01920 462768
sales mind


The team who developed the sales-mind concepts come from a rich background in operational sales, sales leadership and psychology. The object is to afford business leaders the opportunity to invest in their sales teams in a different and thought-provoking way, leaving a legacy of self-determination, clear thinking and enhance effectiveness.

01920 462768

"In order to grow we must be open to new ideas… new ways of doing things… new ways of thinking."

George Raveling

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